Google PPC & LSA Management for Contractors

Get Seen. Get Clicked. Get Hired.

If you run a contracting or service business, being at the top of Google can change everything. It can turn a slow month into a busy one. At Feller Marketing Solutions, we handle Google Pay-Per-Click (PPC) and Local Services Ads (LSA). Our goal is to help you succeed in your local market. We aim to generate real leads and increase your revenue.

We don’t just run ads — we make sure your money is going toward clicks that turn into customers.

We help contractors and service-based businesses turn their GBP into a tool for generating leads. We provide clear and trackable results.

What We Manage for You

Google PPC (Search Ads)

✅ Keyword Research & Targeting

We target high-converting keywords based on your services and locations.

✅ Ad Copywriting

Show up for the right searches with tailored service descriptions and categories.

✅ Campaign Buildout

Complete setup of Google Ads campaigns for services, promotions, and brand awareness.

✅ Negative Keywords

Avoid wasted spend on irrelevant searches.

✅ Conversion Tracking

We track form fills, calls, and other actions that matter.

✅ Monthly Optimization

We adjust bids, budgets, and targeting based on real performance data.

Google LSA (Local Services Ads)

✅ Profile Setup & Verification

We get your business verified and eligible for the Google Guaranteed badge.

✅ Ad Optimization

We monitor your leads, rate calls, and ensure your ad ranks in the top 3.

✅ Dispute Low-Quality Leads

We report spam calls or irrelevant leads so you don’t pay for them.

✅ Review Management

We respond to all reviews and use them to boost your LSA ranking.

Google PPC vs LSA comparison on search results page

What's the Difference Between PPC and LSA?

 

Google PPC

Google LSA

Placement

Top of search results for websites (text ads)

Very top of  “Google Guaranteed” maps section

Pay Structure

Pay per click

Pay per lead

Control

High control over keywords and targeting

Limited targeting but higher trust

Best For

Competitive markets, branded keywords, promos

Local visibility, lead generation

We recommend running both for maximum visibility and lead coverage.

No-Risk Ad Spend Policy

We don’t charge upfront for ad management. Instead, you’re billed on the 1st of each month for the previous month based on performance.

If the ads don’t perform, you don’t pay for management. That simple.

Our success is tied to yours — and that keeps us accountable.

Google map listing showing optimized profile ranking in top results
SEO performance dashboard showing keyword rankings and traffic growth

Why Work With Feller Marketing Solutions?

  • We Specialize in Contractors: We know how to market plumbing, remodeling, HVAC, and other service-based businesses.
  • Trackable Results: Calls, form submissions, and lead quality are tracked and reported.
  • Done-for-You Everything: We handle setup, management, reporting, and optimization so you can focus on the job.
  • Ranking Boost: LSA + Google Business Profile + Reviews = higher visibility and conversions.

Transparent Pricing

  • Standard Package:
    • Google PPC & LSA management included
    • 20% of monthly ad spend
    • Included with Standard and Premium Plans
  • No Minimum Ad Spend:
    • Pause or adjust anytime
    • Scale up during busy seasons or pause if you’re booked

See Pricing Plans

FAQs About Web Design for Contractors

Do I need both PPC and LSA?

It depends on your goals and budget, but many successful businesses use both to stay visible across the entire search page.

Can I pause ads anytime?

Yes. You can pause, increase, or reduce your spend at any time — just let us know and we take care of it all.

How fast will I see results?

Most clients start seeing results within 7-14 days. LSA leads tend to come in fastest.

Do I need a Google Business Profile?

Yes. A properly managed profile boosts both LSA rankings and PPC quality scores.

Do I pay you or Google for the ad spend?

You pay Google directly for the ad spend. We only charge our management fee after the ads have run and produced results.

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