Google PPC & LSA Management for Contractors
Get Seen. Get Clicked. Get Hired.
If you run a contracting or service business, being at the top of Google can change everything. It can turn a slow month into a busy one. At Feller Marketing Solutions, we handle Google Pay-Per-Click (PPC) and Local Services Ads (LSA). Our goal is to help you succeed in your local market. We aim to generate real leads and increase your revenue.
We don’t just run ads — we make sure your money is going toward clicks that turn into customers.
We help contractors and service-based businesses turn their GBP into a tool for generating leads. We provide clear and trackable results.
What We Manage for You
Google PPC (Search Ads)
✅ Keyword Research & Targeting
We target high-converting keywords based on your services and locations.
✅ Ad Copywriting
Show up for the right searches with tailored service descriptions and categories.
✅ Campaign Buildout
Complete setup of Google Ads campaigns for services, promotions, and brand awareness.
✅ Negative Keywords
Avoid wasted spend on irrelevant searches.
✅ Conversion Tracking
We track form fills, calls, and other actions that matter.
✅ Monthly Optimization
We adjust bids, budgets, and targeting based on real performance data.
Google LSA (Local Services Ads)
✅ Profile Setup & Verification
We get your business verified and eligible for the Google Guaranteed badge.
✅ Ad Optimization
We monitor your leads, rate calls, and ensure your ad ranks in the top 3.
✅ Dispute Low-Quality Leads
We report spam calls or irrelevant leads so you don’t pay for them.
✅ Review Management
We respond to all reviews and use them to boost your LSA ranking.
What's the Difference Between PPC and LSA?
Google PPC | Google LSA | |
Placement | Top of search results for websites (text ads) | Very top of “Google Guaranteed” maps section |
Pay Structure | Pay per click | Pay per lead |
Control | High control over keywords and targeting | Limited targeting but higher trust |
Best For | Competitive markets, branded keywords, promos | Local visibility, lead generation |
We recommend running both for maximum visibility and lead coverage.
No-Risk Ad Spend Policy
We don’t charge upfront for ad management. Instead, you’re billed on the 1st of each month for the previous month based on performance.
If the ads don’t perform, you don’t pay for management. That simple.
Our success is tied to yours — and that keeps us accountable.
Why Work With Feller Marketing Solutions?
- We Specialize in Contractors: We know how to market plumbing, remodeling, HVAC, and other service-based businesses.
- Trackable Results: Calls, form submissions, and lead quality are tracked and reported.
- Done-for-You Everything: We handle setup, management, reporting, and optimization so you can focus on the job.
- Ranking Boost: LSA + Google Business Profile + Reviews = higher visibility and conversions.
Transparent Pricing
- Standard Package:
- Google PPC & LSA management included
- 20% of monthly ad spend
- Included with Standard and Premium Plans
- No Minimum Ad Spend:
- Pause or adjust anytime
- Scale up during busy seasons or pause if you’re booked
FAQs About Web Design for Contractors
Do I need both PPC and LSA?
It depends on your goals and budget, but many successful businesses use both to stay visible across the entire search page.
Can I pause ads anytime?
Yes. You can pause, increase, or reduce your spend at any time — just let us know and we take care of it all.
How fast will I see results?
Most clients start seeing results within 7-14 days. LSA leads tend to come in fastest.
Do I need a Google Business Profile?
Yes. A properly managed profile boosts both LSA rankings and PPC quality scores.
Do I pay you or Google for the ad spend?
You pay Google directly for the ad spend. We only charge our management fee after the ads have run and produced results.
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